Social media influencer

As a social media influencer, you can earn your income in many different ways.


Many produce content for their social media channels as a leisure time activity. In addition to this, social media has become an increasingly popular way of earning a livelihood on both a full-time and part-time basis. The number of followers a person has significantly affects how much income they can earn by producing social media content.

As a social media influencer, you may receive income from collaborations with companies and advertisements displayed as part of the content you produce. In addition to producing content, many of the most popular social media influencers take on public speaking or hosting gigs.

When you work together with a company, choose the best way for you to invoice for your work. You can register as a private trader and get your own business ID or invoice for collaborations without a business ID through an invoicing service. The amount of revenue you make affects which alternative is most appropriate for you. If your annual income from collaborations exceeds EUR 5,000, you should find out more about registering as a private trader. You should also consider getting an accountant, as it allows you to purchase administrative work from a professional and you get to focus fully on content production.

Social media influencers with a higher income particularly prefer setting up a limited liability company as they can use it to pay a salary for themselves and employ others. If your earnings as a social media influencer exceed EUR 40,000 per year, you should consider setting up a limited liability company.

Remember that any income you make through social media is subject to tax. This also includes any products and services you receive in return for your services.

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