Copywriter

Advertising agencies. Digital offices.

Browse job postings: Copywriter

The copywriter's profession requires creativity as well as written and oral communication skills. You must be able to develop ideas into concrete advertisements and effective expressions, taking the customer's goals and needs into account. The work also requires knowledge of marketing communications, business life and trends, psychological understanding of target groups and a strong general knowledge base.

Working in a team is common in advertising, which makes cooperation skills important. Copywriter must also have a good command of writing and grammar. The work also requires information technology skills. Presentation and language skills are considered useful.

Copywriters must be able to withstand criticism of creative work. The urgent pace of the field requires high stress tolerance.

Degrees from various fields of study are suitable for the profession. Many copywriters have a commercial or communications degree. There are also self-studied copywriters.

Applicable degrees include Master of Science (Economics and Business Administration); Bachelor of Business Administration; Vocational Qualification in Business Administration; communications degrees, such as Bachelor of Culture and Arts, Media and Arts; Master of Political Sciences or Social Sciences; and a Master of Arts degree focusing on the Finnish language or literature.

Rastor-instituutti also offers a training programme in content production.

Search for study options (studyinfo.fi)⁠

The data is based on the median income, meaning the amount of salary which is the middle of the salary amounts arranged in order of magnitude.

Source: Statistics Finland's structural statistics on wages and salaries