Social media influencer

Self-employed or media companies.

Browse job postings: Social media influencer

A social media influencer is expected to have excellent content production and communication skills. The content should be of high quality and attractive, and it can include photos, video, text and live broadcasts. Social media influencers may focus on different topics, such as fashion, beauty, travel or food and health, in which case they need to be familiar with the subject and follow relevant trends.

A social media influencer should know how to build a brand that stands out. Many companies and brands work together with social media influencers to advertise their products, services and goals, which requires marketing and business profitability skills as well as excellent collaboration skills.

In order to continuously produce content and come up with new ideas, a social media influencer must have creativity as well as an interest in and curiosity towards their chosen topics. The job also requires familiarity with the selected platform as well as the ability to analyse the data provided by it, such as follower retention and impact of the contents. As content must be produced on a regular basis and frequently enough, a social media influencer must be active with good time management skills. A thick skin is a must because you have to be able to tolerate negative feedback and criticism.

The job requires an entrepreneurial attitude and initiative. Often, being a successful social media influencer takes a lot of time and dedication, patience and continuous learning.

Although there is no training available leading to a qualification as a social media influencer, training is available through various online courses, for example.

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The data is based on the median income, meaning the amount of salary which is the middle of the salary amounts arranged in order of magnitude.

Source: Statistics Finland's structural statistics on wages and salaries